I flew back from Berlin last night, my purpose there was to visit the ITB (International Tourism Borse). For those of you that might not know the ITB is pretty much the world’s largest travel exhibition, imagine many football fields of exhibition space with stands from all aspects of travel, some even double storey or triple like one big OTA had (no prizes for guessing where your commission goes)! It’s been four years since the last ITB so the mood was one of happiness to see everyone again.
Technology takes up two or three of the football pitches at this giant show.